SERVICES
Employee Advocacy
Consulting
Your staff can serve as your strongest marketing and recruiting asset. How? Give them a steady stream of accessible, on-brand content to post across their social networks.
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Engaging your employees in this way can do wonders for your business. According to Gallup, disengaged employees have 37% higher absenteeism, 18% lower productivity, and 15% lower profitability.
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With more than 7 years of experience in employee advocacy, I can help you select, implement, and create content for a program tailored to your unique needs.
Platform Selection
Make it easy for your employees to promote your brand's message with a single click.
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Options for employee advocacy software range from $300 to $50,000 per month. Most platforms are relatively new. I'll help you select the platform that meets your budget and your unique marketing goals.
Content Creation
Every day I use my master's degree in creative writing to help people in a range of industries establish thought leadership and promote their organization's brand on social. I can also provide images with original designs and either establish or work with an existing style that's uniquely yours.
Using tools like infograpia, Canva, and Pixelmator, I create:
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Branded images
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Infographics
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Memes
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Call-to-action posts
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Program Implementation
When it's time to introduce employees to the employee advocacy platform of your choice, I can work with your staff — from influencers to social media newbies — to ensure participation through structured and customized training, including:
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webinars
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workshops
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online courses
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off-site program launch events
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I can also help you establish a strategy and the KPIs you want to track.
Posting and Maintenance
In addition to creating regular content, I can post it to the platform. I can also serve as the liaison between your staff and the technical team at the platform of your choice.
