I love working with my clients to peel back layer after layer until we strike gold – the emotional hooks of their stories.

 

We want to pinpoint the most basic and universal values, feelings, and beliefs that tie into their product or service.

 

For example:

 

We all want to matter.

 

We all seek comfort.
 

We all want to feel competent.

 

We all need support.

 

And so on.

 

Appealing to the right hooks at the right moments in your buyer's journey entices them to envision even more of the feel-good emotions and experiences that make us human.

 

But how to translate your hooks into copy that buzzes with feeling and drives your audience to take the next step in their buyer journey?

 

That’s my job. And I love it.